ABOUT US

Welcome to PANDORA, where each piece of jewelry tells a story as unique as the individual who wears it...

Since its inception, Pandora has been synonymous with exceptional craftsmanship, timeless elegance and a rich history. PANDORA's journey began in 1982 in Denmark, where the founder of the brand, Per Enevoldsen, set out to create jewelry that would symbolize life's unforgettable moments.

Driven by a passion for creativity and innovation, Pandora has grown into a global phenomenon loved by millions around the world. The iconic charms revolutionized the industry, allowing wearers to create their own personal stories through this dazzling line.

At the heart of Pandora is the fusion of quality and traditional jewelry making. Each piece is crafted from high-quality materials including sterling silver, 14K gold and precious stones, ensuring both beauty and durability. Skilled artisans bring to life intricate designs that express contemporary trends and fashion trends.

PANDORA proudly presents its consumers with four distinctive main collections: Moments, Me, Timeless, and Signature. Each collection carries a unique narrative, conveying a clear message through its pronounced, distinctive style and design solutions. The brand offers an array of wonderful combinations, empowering wearers to express their individuality effortlessly.

Through strategic collaborations with esteemed Hollywood film and cartoon production companies, PANDORA solidifies its prominent position in the jewelry industry day by day. Partnerships with Disney, Marvel, and Game of Thrones ensure that collections are consistently refreshed with new and captivating designs.

Equally significant is PANDORA's collaboration with UNICEF, where proceeds are directed to provide vital assistance to children in need. This partnership underscores PANDORA's commitment to making a meaningful impact beyond the realm of jewelry.

In the Republic of Armenia, this Danish brand is officially represented by TI'ME. The Armenian market and the consumer, as well as a number of other countries in the region, are able to become the communicator of this unique jewelry through TI'ME.

Join this extraordinary PANDORA journey where each piece of jewelry is more than just an accessory, it's a reflection of you.

Back in time with Pandora Charms

2000

The history of charms began in 2000, when the very first strawberry charm came to revolutionize the jewelry industry.

2004

Over time, PANDORA added charm-spacers to the collection. These little additions help distribute the bracelet and charms just right, and customers really adore them.

2005

Murano glass charms added a unique charm to this type of jewelry. Their color diversity gave charm lovers even more opportunities to be creative.

2016

To make the use of charms even more comfortable, charm-clips were created.

2017

The PANDORA brand is based on the important moments of life. The brand aims to convey a symbol of love with each piece of jewelry: family, loved ones, pets, and various aspects of life.